and succinct. The topic was marketing – as you know, I do read a lot, and I recently posted an article on marketing by Jaye Manus. But yesterday I read something so interesting on the subject and so to the point I had to mention it. And as my friends know, I tend to beat around the bush before I come to the point…
Anyway, a blogger wrote this (or something like it) regarding marketing and book sales – (paraphrasing here because I don’t have a bloody clue where I read this) – It seems as if authors who have some success selling a self-published book, i.e., a work of either fiction or nonfiction, sometime only a single work, turn around and self-publish a book about how you too can achieve that same success. Irony, anyone? This article, or rather the writer, went on to state this – The reasons for success are always changing. A book sells for many reasons. Most of those reasons are intangible, and what works for one book or one author won’t necessarily work for anyone else. Jaye Manus said virtually the same thing right here a couple days ago.
But if you check out Amazon’s bestsellers, some of the biggest selling self-pubbed books are on one topic – how to sell your self-pubbed book. So we are buying these books and attempting to emulate the success of other self-pubbed authors. I wonder how well we’re doing?
I guess this begs the question… How does an author make money on a book? Outstanding writing/storytelling, or marketing? Which of those two factors stands the test of time?
To quote Jaye - “The trouble with marketing is that no one really knows how it works or why it works when it does, so it’s actually more like the lottery where there just enough big winners to get everybody excited and salivating.”
Statistics about winning the lottery:
You are 50 times as likely to be struck by lightning as win the lottery.
8,000 times more likely to be murdered.
20,000 times more likely to die in a car crash…..