I’m now entering a second 90-day period with KDP Select. I suspect this will be the last for me. The experiment has been worth it, in terms of getting my work into the hands and minds of new readers. Giving away many free books kept my books high up in the rankings for a considerable period of time after the free promotion ended and significantly increased my visibility and, more significantly, my sales.
However, with the advent of Amazon’s new ranking algorithm, that advantage has come to an end. There is no longer a 1-1 ratio between books uploaded as freebies and books sold. Therefore, your book drops in the rankings quickly as soon as your promotion ends and there is no rebound effect. The law of diminishing returns…
As I said, KDP Select has been a valuable promotional tool because it made my books visible, i.e., discoverable, to the casual reader. This is no longer true.
Therefore the value of enrolling in Amazon’s KDP Select program has just been nullified for me. If I’d known about the change in algorithm before I enrolled for a second 90 day period for all my books, I wouldn’t have bothered. Instead I’d have made my titles available via multiple outlets, as I did before the advent of KDP Select.
I figured it was too good to last. But then, most things are.