OMG! It’s a mountain lion! Call in the troops! Evacuate the town!

He looks like this.

He looks like this.

I tol’ you an’ I tol’ you- there’a a mountain lion in them thar hills. Except when I called the city, what, four… six months ago, nobody listened. If you recall it’s not that I wanted the lion hunted down, I called because my daughter convinced me that a little kid might get ‘et. And she said I would feel awful if a little kid got ‘et.

But the city said, “Uh-huh. That’s nice. Thanks.”

And I said, “Aren’t you even going to put up a notice?”

And the city said, “Thanks for calling.”

And I said, “Not even a sign on the bulletin board near the parking lot?”

And the city said, “Thanks for calling!” All chipper-like this time, just so I’d know for certain I’d been dismissed.

So I said to myself, “What the hey, if they can ignore a mountain lion in close proximity to the preschool (and the preschool kids who hike up there with just a couple of adults) then by god, so can I. And I’ve seen him several times since. On one occasion I did stop a runner… a woman running on the backside of the park wearing a hoodie and earbuds. She was looking at the ground as I stood looking at the mountain lion chase a doe and two fawns. I actually had to block her path and explain to her, in my eclectic mix of Hebrew and Spanish, (because the two languages are jumbled together in my brain) that there was a mountain lion just up the hillside so she should wait and hike the rest of the way to the top with me.

She kind of responded like the city… ignored me. She waited a few minutes then ran off ahead.

So yesterday the city shut down the park and began a major police/animal control action because, OMG! A park maintenance man spotted a mountain lion while he was driving up the main trail in his four-wheel drive truck at 6:30 a.m. to empty trash cans.

The entire area had a collective panic attack. Police sirens blared. Orange barricades went up, email blasts went out… it was crraaaaazy, I tells ya. Crraaaazy.

Fortunately cooler head prevailed and hikers simply moved the barricades aside and went off on their hikes. Besides, according to the local newspaper, Fish and Game never returned the city’s calls. Which makes me laugh. Turn about is fair play.

Here’s the article: Mountain Lion Sighting Briefly Closes Westwood Hills Park.

Read it — Golden retriever my ass. Hubby and I took our usual hike today (nobody was there but us) and we saw fresh mountain lion scat at the summit. He’d obviously been eating some of the gray squirrels. The reason the cat was near the road is because when the savvy city deer feel threatened they head for civilization, which means the main road.

However the preschool hiking group did not show up today. Sad. All they need to do is stick to the main trail and make sure an adult stays in the rear.

Here’s a Jake faux pas for you- He decided he needed to, pardon my French, poop in the backyard this morning, but the sprinklers were on. He found a relatively dry corner and did his business. When I headed out, bag in hand, to pick it up, he bounded outside after me, all happy and excited because he’s always happy and excited because as far as he’s concerned almost everything we do is fun. He bounded right past me and stepped right in it. Oh the horror! The look on his face was priceless, so human. He does not like to step in dog poop.

 

Perceived Value.

Perceived value is getting a lot of play these days, especially when it refers to free books.

The simplest definition of perceived value:

From Business Dictionary- A customer’s opinion of a product’s value to him or her. It may have little or nothing to do with the product’s market price, and depends on the product’s ability to satisfy his or her needs or requirements.

Some writers, agents and publishers claim that a reader perceives zero value in a free book, thus giveaways, contests, and enrolling a book in the KDP Select program and utilizing the free book promotion days are counterproductive.

I’m going to pull one line from the above definition. Here’s my reinterpretation: depends on the product’s ability to satisfy my needs or requirements.

A commodity or product has value to me if it meets my perceived needs. A free book has value to me if it is a satisfying read. If it’s a satisfying read I’m likely to seek out and purchase more books written by the author.

Starbucks occasionally sends me promotional coupons. I use them for free specialty drinks. While I don’t frequent Starbucks, when I’m waiting for my free drink I might pick up a copy of The New York Times or The Wall Street Journal, or even buy a pound of the latest Ethiopian Blend. Who knows? Maybe it’s lunchtime and I’ll realize I’m hungry and I’ll buy one of their turkey wraps… See how this works?

Just because two tickets to a Forty-Niners football game are free doesn’t mean the tickets are of no value to my husband. Are you kidding me??? Free tickets to a professional football game possess a massive amount of perceived value to my husband, and I would guess to most football fans. And he’ll happily spend bookoo bucks on parking, drinks and football food.

We recently attended an obscenely upscale gala in the city (San Francisco) and guess what? Aside from $15 for parking and two bridge tolls, it was FREE- a sort of promotional thank you gift. The incredible tastings the guest chefs provided made such a lasting impression I plan to make a dinner reservation at each restaurant. Without the free tickets we wouldn’t have gone in the first place. Mucho perceived value!

On overseas flights we’ve been bumped up from Economy Class to Business Class. There is no doubt in my mind about the perceived value of Business Class. No doubt whatsoever, especially when the move is free.

My husband and I recently discussed the following:

I’ve offered my services as a local guide- free of charge. I will guide hikers over trails in the more remote areas of Napa wilderness parks. I’m hiking everyday anyway.

So I created and printed pretty brochures and dropped them off at the local bed and breakfasts and the concierge desks at the high-end resorts. I made sure to mention that I am offering FREE guided hikes, although gratuities are most very welcome and will be applied to park maintenance. Really. Not kidding.

I began offering this service a couple months ago, but as yet I’ve had no response. In the meantime I’ve encountered a number of lost tourists who’ve tried to rely upon poor guidebooks or slipshod directions. It’s particularly grating when I learn they’ve received those awful, dangerous directions from the very same concierge desks that have my brochure. One issue with hiking in Napa is the lack of detail in pretty much every guidebook. At most a hiking guide will give Napa wilderness parks a cursory mention before moving on to hikes up-valley, hikes closer to the wineries, or hikes at the two semi-local state parks, both of which charge admission, even for day use.

In any case my husband and I were hiking and he mentioned the lack of response.

I shrugged. It’s not like I’ve been promoting this thing.

And he said, There is a notion of perceived value. Some people believe that if something is free it possesses little or no intrinsic value. Perhaps you should charge a fee.

Won’t do it. If I were to charge a fee I’d become responsible, as in I would have to pay for a business license, get myself bonded, increase my insurance, insist every client sign a waiver and agree to arbitration in the event of injury and/or death… I’d have to carry a backpack filled with first aid supplies and water bottles instead of merely stuffing my cell phone in one pocket, my epipen in another pocket, and my car keys in a third pocket.

In other words, charging a fee would decrease my perceived value of the activity, both literally and figuratively.

But all that is beside the point. I was talking about free books. Does free decrease the value of a book? Does the existence of libraries, which allow readers to borrow books for free, negate the intrinsic value of a book? I think not. Free is another word for sampling. When I offer a book for free you, the reader, get to sample my work. If you like it perhaps you’ll come back again.

Oh, and let me know if you’re coming to Napa. Maybe we can hike?

 

 

Heading to Los Angeles for a wedding.

Ya’ll be good now, ya hear?

By the way, I dreamed I was a high fashion designer — which is one of the things I wanted to be when I was a little girl — and the dresses I designed in the dream were fabulous.

Now I want to sew them. Maybe when I get home and finish the WIP?

I designed and sewed almost all my clothes back in the day. When hubs and I first met he loved my shorts. Ask him about them, he’ll be happy to tell you. When we get back from the wedding, that is.

Victor Felipe Pellot Pove.

He was one of the greatest baseball players from Puerto Rico. In the States he went by the name of Vic Power because he played for some time in Canada under the name of Victor Pellot and apparently in French-Canadian Pellot is slang for vagina so he changed his name.

Anyway, he was one of the players who helped break the color barrier in American baseball. He played for the Cleveland Indians, the Minnesota Twins, the Philadelphia Phillies and the California Angels. He won seven consecutive Golden Gloves.

According to legend, once, in a coffee shop, a waitress said to Vic Power, “We don’t serve Negroes here.” He said, “That’s okay. I don’t eat Negroes.”

Maybe the best one-liner I have ever heard in my entire life.

Victor Felipe Pellot Pove, 1927-2005.

And with that, ladies and germs, I am off on hiatus to work on family stuff. Yes, you heard me correctly — loads and loads of family stuff.

A hat tip for the above to my lovely husband, Oscar.

I will post when I can. Love you, Julia

Not Guilty.

So I don’t know how or why the Amazon Algorithms work the way they do, but once again I’ve been victimized by the dreaded review removal. Notice how Amazon never removes the 1-star drive-by poorly written barely punctuated half-sentence reviews (even tho the review guidelines state that a minimum number of words/sentences must be used in a review).

You know the reviews I mean- the reviews that read -

thes buk sukked

and nothing else.

So, for the second time a detailed, articulate, insightful five-star review has been removed from one of my book pages. It’s always the five-star reviews…

I am not guilty.

1. It’s been years since I’ve sent out copies of any book for review or requested a review from an actual reviewer or book blogger. Years. I’m not exaggerating. I don’t send out books for review and I don’t solicit reviews.

2. I never ask family/friends/dogs/birds/cats/the homeless man for whom I just bought a sandwich/my Spanish-speaking yard guys/the Fedex delivery man who loves me to write reviews. In fact I tell everyone I know NOT to write reviews. Why, I said to my dog just yesterday— “Don’t you dare write a review because you know who’ll get in trouble? Me, that’s who, me!”

3. Once upon a time I did a few giveaways on Goodreads and then proceeded to ignore the results of those giveaways. I have no idea if anyone who received a book actually read it and reviewed it. And I closed my Goodreads account 2-3 years ago.

4. It’s not as if I belong to an author organization or writers group. I don’t. Not a one. So ain’t no reviews coming from my author pals.

5. I don’t have a publisher sending out books for review. While some of my books were released by a small pub, the last time Siren-Bookstrand submitted one of my books for review was way back in 2010.

So why in the hell did Amazon remove the review?

We’ll never know because I’m not stupid enough to ask.